Search Engine Optimization
SEO Techniques
On-page SEO/ On-site SEO
On-page SEO is the act of optimizing different parts of your website that affect your search engine rankings. Where your website appears in search engine results pages is determined by a number of ranking factors including site accessibility, page speed, optimized content, keywords, title tags, etc.
Off-page SEO/ Off-site SEO
Off-page SEO focuses on increasing the authority of your domain through the act of getting links from other websites. A good analogy for how authority works is this.
Social Media Integration
Social media integration is the act of using social media accounts as an extension of your marketing strategy. This is typically accomplished two ways:
1. Directing your social media audience to your website
2. Allowing your social media accounts to be easily accessed on your website
Keyword Research
Use Title Tags, Headings (H1), URL structure, Alt text for images, Fast-loading pages, or page load speed, Mobile Friendliness, Page content, Internal Linking, Schema Markup.
Inbound links, Social media marketing, Guest blogging and guest posting, Unlinked brand mentions, Influencer marketing
Add social sharing links to your blog posts, Add social posts to your website, Create a social login option, Add social sharing links to your footer.
Local SEO
Local SEO is a search engine optimization strategy that helps your business be more visible in local search results on Google. Any business that has a physical location or serves a geographic area can benefit from local SEO. If you search Google for any important keywords related to your business and a map with 3 listings appears underneath it , then local SEO can help you grow your business.
Global SEO
International SEO, or global SEO, is the process of letting search engines identify which countries and languages your website is targeting.
You’ll need to choose between three options:
Country code top-level domain (ccTLD), Subdomain, Subfolder/subdirectory.
Site Mapping
Why are Sitemaps Important?
Search engines like Google, Yahoo and Bing use your sitemap to find different pages on your site. If your site’s pages are properly linked, our web crawlers can usually discover most of your site.
Use Your Sitemap to Find Problems With Indexing:
One of the cool things about using a sitemap is that it can gives you a ballpark estimate of:
1. How many pages you WANT indexed
2. How many pages ARE indexed
- Your site is really large
- Your site has a large archive of content pages that are isolated or not well linked to each other.
- Your site is new and has few external links to it.
- Your site has a lot of rich media content (video, images) or is shown in Google News.
Site Mapping
Simply put, site mapping is the process of creating sitemaps that index the information on your site for increased usability and easier website planning.
Site mapping helps focus a website
A well-organized sitemap is a blueprint for a successful website, but only if it starts with solid information architecture
Website mapping for redesigns
It’s more or less intuitive why you might use site mapping when starting from scratch to plan a new site, but it’s just as essential for redesigns.
It makes improving your site easy
Even if there isn’t anything actually wrong with your site, it may still be a good idea to create a sitemap of some kind.
Search Engine Marketing
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Search Engine Marketing (SEM) leverage ranking of every firm in the search engine. To enhance the end-results , SEM realm is required that brings profitable outcomes to your business. SEM is the combination of search engine optimization (SEO) and Paid listings. It is a powerful medium where your website gets listed in top of the search engine listing which is enclosed by two subsets SEO and PPC. SEM is an effective strategy to rope in your visitors into your business.
SEM uses,
1. Pay per Click (PPC) Advertising
2. Internet Marketing techniques
that seek to promote your website by increasing the visibility in popular search engine result pages.
SEM Uses to Promote by
Internet Marketing techniques
Internet marketing refers to the strategies used to market products and services online and through other digital means.
Pay Per Click
PPC is an online advertising model in which advertisers pay each time a user clicks on one of their online ads.
Content Marketing
Content marketing is precisely what it implies: marketing using content. It is the basis of all sorts of digital marketing campaigns.
Email Marketing
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.
Social media campaign
A social media campaign is a coordinated marketing effort to reinforce or assist with a business goal using one or more social media platforms.
Keyword Targeting
Search engine optimization professionals research additional keywords, which they use to achieve better rankings in search engines.
Search Engine Marketing Strategies Tools
Keyword research
Do a comprehensive research as a part of your keyword management strategy before choosing your keywords.
Links
Link building is the most important factor in optimizing your website for search engines.
Shortened URL’s
URL shortener is an online application that converts a long URL into its condensed form.
Web Analytics
Web Analytics
Web Analytics is the measurement, collection, analysis, and reporting of Internet data for the purposes of understanding and optimizing Web usage.
The focus of web analytics
It is to understand the users of a site, their behavior, and activities. The study of online user behavior and activities generate valuable marketing intelligence and provides,
- Performance measures of the website against targets.
- Insight on user behaviors and needs, and how the site meets those needs.
- Optimization ability to make modifications to improve the website based on the results.
How to Review Web Metrics
Think People and Process
No doubt, technology is important, but you need to go beyond it. Take time and care to thoroughly understand your stakeholders’ measurement needs.
Segmentation
Many organizations unfortunately still report on total page views and miss out on all the non-page view interactions such as video, downloads and rich media.
Think Visitors, Not Visits
Explore data such as where visitors came from, what course they took between pages while on your website, and where they spent the most (or least) time during their visit.
Keyword Research and Link Building
The Key To Growing Traffic & Revenue
Gather Relevant Data
Google Analytics, Google Webmaster Tools, Internal Site Search, Google AdWords, Google Keyword Planner.
Prioritize Your Targets
Keywordtool.io, Google Correlate, Merge Words.
Take Action
Content Marketing, Topic marketing, Positioning as an typical expert/authority, Personalization, Retargeting
Link Building
Resource Page Link Building
Resource pages are pages that link out to awesome content on a given topic. These pages exist for the sole purpose of linking out, they make PERFECT link building targets.
Broken Link Building
Broken Link Building is one of my all-time favorite link building strategies. Instead of straight-up begging for links, with Broken Link Building, you add value to someone’s website.