Keyword Targeting Strategy
Using Keywords in Your Campaigns
Keyword strategies are essential to developing winning search engine marketing campaigns. Your keyword strategy should involve selecting high-performing keywords that drive relevant traffic to your business. Choosing the right keywords for advertising can make all the difference in your campaigns, determining how well your advertisements rank on Google and other search engine platforms.
The best keyword strategies rely on highly relevant keywords, which are keywords that relate closely to your business or are associated with your industry.
- Search Engine Results Page (SERP),
- pay-per-click (PPC) advertising.
The Key To Growing Traffic & Revenue
Gather Relevant Data
Google Analytics, Google Webmaster Tools, Internal Site Search, Google AdWords, Google Keyword Planner.
Prioritize Your Targets
Keywordtool.io, Google Correlate, Merge Words.
Take Action
Content Marketing, Topic marketing, Positioning as an typical expert/authority, Personalization, Retargeting
Link Building
Resource Page Link Building
Resource pages are pages that link out to awesome content on a given topic. These pages exist for the sole purpose of linking out, they make PERFECT link building targets.
Broken Link Building
Broken Link Building is one of my all-time favorite link building strategies. Instead of straight-up begging for links, with Broken Link Building, you add value to someone’s website.